Business Plan For Livestock Fodder Company Marketing Essay

Business blueprint For Livestock Fodder Company Marketing EssayThe idea of the roll was derived from market analysis, its take in and come forth of camel aliment in Saudi-Arabian-Arabian-Arabian Arabia. The problems which occurred in late 2007 in camel breed were chief(prenominal) initiator of idea to sprout and place new camel victuals in Saudi Arabia market. Due to contaminant of nourishment in 2007 which resulted in awful more than 2000 camel deaths the investigation was undertaken and the fodder was found to be stored in hard conditions and due to cost efficiency, scurvy feeling ingredients of camel fodder were used.We are certified of substances which were found in foul fodder. Designing the new product exit consider following positionors map of camel breeding (racing camels, beauty contests, general breed) wish wellly leading differentiationCamel nutrition requirementsVitamins added valueStorage solutionsPacking solutions ( senselessness packing) befoulm ent awarenessCamel fodder preferences set sensitivity produce competitivenessProduct shapeQuality sensitivenessDue to low labour and semi-products cost, takings in Poland ein truth last(predicate)ow intrust the competitive proceeds based on price. Relatively blue supply of ingredients in Poland which are essential to produce the fodder go out be similarly advantageous.Our propositions of character of this project as followsEstablishing new brand which giveing cater for on the whole diverseness of camel breeders. Opening site which pass on jump everything from drudgery through packing and dispatch. Establishing supply strand and ferret outing equally sub contractors.Subcontracting all performances to separate companies in Poland. This leave be less cost consuming and much faster in executing. stigmatization the product.ObjectivesEstablishing fully working action literary argument of Livestock fodder, prepared for enthrallSetting up good distribution channel s and supply set up which leave behind slide by to cost effective and savetransportation to Saudi ArabiaWe would like to sustain reli fitted service to our customersIn three days from the start we would like to meet 0,377% of total livestock feed demand of Saudi Arabia Which will account on averagesales 3459,4 Tones Per monthThis figure can be achieved when productivity of production verge will be setat 70 %In first class of operating, we would like to achieve 60%of all sales contracted for fewer stratums aheadMissionRoyalCamelseeks toproduce the lowest unimpeachable price and by providing the blueest tone of voice product and competitive featuresas vacuum packaging which affects on much longer storage possibilities. We value our relationships with time to come customers and hope to communicate our appreciation to them through our outstanding, guaranteed product prime(a), personal service, and on-time delivery. Our consignment to our customers and the country of Saudi A rabia will be reflected through honest and liable hound of merchandise.Keys to SuccessDue to low labour and semi-products costs, production in Poland will give the competitive advantage based on price. Relatively high supply of ingredients in Poland which are essential to produce the fodder will be also advantageous.Reliable and Motivated Hardworking Stuff passably big financial backup will be also fall upon to success as it will secure operational flexibility thoroughly Developed Business nedeucerk in Saudi Arabia will lead to fast and effective product introductionin themarket coarse term business relationship with suppliers and clientsAfter establishing company in the market, feasible product modification according to customer requirements.Developing good trade strategy, finding new channels of confabulation with customers.Potential barriersCritical Paths and areas of promiscuousProductsThe Royal Camelcompany intention is to producea fodder which is do from hay.Product DescriptionCompetitive ComparisonDistinctionof product in competitive market. The product distinction will be based on price and packaging solutions. Customer in the moment of decision will chose product of a better quality. Our packaging will be principal(prenominal) factor which will persuade customer of a great quality of the product. The other debate for customer to choose our productwill beprice.The mix of price and quality will give competitive advantage we are looking for. Comparing to other products, our will not be as complicated notional wise. It is qualifying to be cheaper and available to all customers.Sales LiteratureAs a part of marketing campaign, we are planning to prepare product brochures which will be presenting our company, supply chain and describing our products.Those brochures will be sent out to core players on the Saudi Arabian Market, to nutrition and big Camel Farmsto inform them about new solution.On the other hand, we will be trying to enter on the Sa udi Arabian Market by articles in agricultural magazines and local press.We would likealso to goalso strong support of authorities in Saudi Arabia because at the moment the situation on thelivestock feed market is very close to monopolistic practices which are illegal andbrings also drop of market balance and safety. TechnologyThe technology will be based of importlyon one Spanish company which is in the market for over 30 years in the market of industrial machinery. The production statement will include the newest technology developed for this kind of product. (See Appendix 1)DryerBales grindersFiber change getMilling linePelleting line hold in panelsDryersProject Organisation8.1 Personell Plan8.1.1 Management group heap responsible for financial planning and all organizational issues8.1.2 SupervisorsPeople responsible forlabours productivity during shifts8.1.3 SecretaryPerson responsible for appointments, researches, data gathering, communication and other role duties8.1.4 TechniciansPeople responsible for proper line operation8.1.5 shelterWhole object security8.1.6 LaboursPeople responsible for production8.1.7 Project ConsultantsGroup of external specialists responsible for consultacy8.2 Personell Plan- Finantial drumheadAccording to rarify Standard pay rates, we have chosen satisfactory (but not very high) numerates.Nevertheless, we expect 10% rise every year as a performance bonus shake off CONSULTANTS ARE NOT TAKEN infra CONCIDERATION AS THEY ARE GOING TO BE HIRED ONLY FOR PROJECT IMPLEMENTATION PROCESSPersonnel Plan form 1Year 2Year 3Management team33 60036 96040 656Supervisors10 20011 22012 342Secretary6 6007 2607 986Technicians8 cd9 24010 164Security24 00026 40029 040Labours24 00026 40029 040 aggregate People111111 natural Payroll106 800117 480129 228Company Locations and FacilitiesThe Location the Royal Camel Production Line is going to be based in Poland in small city called Pyzdry. (52 10 N/17 41 E).We will need nigh 3200 m2The reason why that particular city has been chosen is because of high amount of scab around the whole area.We were looking for compromise between the land price and richness of the green resources surrounding production line.Moreover we were trying to find places with networking.On the other hand, the choice of Poland because ofcheap labour and high amount of ingredients available. FacilitiesWe expect following Facilities on the production site9.1 Production linePackaging sectionShredding sectionDryersCooling sectionGrinding fractionPelleting SectionPellet cooling sectionStructures and platformsControl Panelelectrical energy dispenser9.2 Offices and canteensCanteen with kitchenToiletsManagers officeSecretarys officeConference officeTechnician office.9.3 Car parking lot for labours and gestsLegal and contractual issuesRisk AssesmentSWOT ANALISYS12.1 Strengths12.1.1 The Price Value correlation coefficientThe main Strength and advantage of Royal Camel fodder will be based on desired correlat ion between high quality of the productand low production cost.The price-Value Correlation will be achieved by two advantageous factorsThe low production costwill be achieved by low labour and semi-products costs, so production in Poland will give the competitive advantage based on price.Relatively high supply of ingredients in Poland which are essential to produce a fall and high qualityfodder12.1.2 Possibilities of longer StorageDue to contamination of fodder in 2007 which resulted in outrageous more than 2000 camel deaths the investigation was undertaken and the fodder was found to be stored in bad conditions and due to price efficiency, unfortunate quality ingredients of camel fodder were used.The final Products of royal Camel will be pellets and bales. twain of them, just after Pelleting and baling process will be packed in vacuum way.This will affect with longer storage possibilities due to lack of air which impacts on reducing the anaerobic and aerobicbacterias evolution.1 2.1.3 High restricted workforcePeople responsible for production process will be high skilled and motivated due to innovatory motivation management strategy so we plan that no mistakes and failures will occur within production process.12.1.4 Best Quality MachinesAnother very important advantage of business will be cooperation with World class specialists in area of production lines.The Spanish Company will cover whole production line design andengineering.Moreover, they will take care about first two weeks of production period toarrange all improvements in process and paraphernalia people.12.1.5 Multipurpose solutionThe last important Advantage of This production line offer is fact that while planning whole investment, we took under rumination other investments of Saudi Arabian Investors in Poland, so if therewas a lack of Horse Fodder For some reasons we will be able to fill the demand extemporaneously at camel fodder expense.12.2 Weaknesses12.2.1 Price LimitationsThe main weakn ess of Royal Camel base product will be fact that its recipe is limited because of its low price.It means that product will be reach but it wont be a Premium product. nevertheless this Problem can be easily overcame by implementing strategy which will allow stretching the brand and preparing the production line of expensive amplitude product.12.3 OpportunitiesThe idea of the business opportunity was derived from market analysis, its demand and supply of camel fodder in Saudi Arabia. The problems which occurred in late 2007 in camel breed were main initiator of idea to develop and place new camel fodder in Saudi Arabia market. Due to contamination of fodder in 2007 which resulted in outrageous more than 2000 camel deaths the investigation was undertaken and the fodder was found to be stored in bad conditions and due to price efficiency, poor quality ingredients of camel fodder were used.We are aware of substances which were found in contaminated fodder. Designing the new product wil l consider following factorsPurpose of camel breeding (racing camels, beauty contests, general breed) possible nutrition differentiationCamel nutrition requirementsVitamins added valueStorage solutionsPacking solutions (vacuum packing)Contamination awarenessCamel fodder preferencesPrice sensitivityProduct competitivenessProduct shapeQuality sensitivenessAs an international company we would like toshare the market with competitors based on Saudi Arabia market and Producers from other countries.12.4 Threths12.4.1 To strong competition of ARASCO and sssssssssThere are two core competitors on the Saudi Arabian Market.Both of them are well established companies which togetherhold over 60% of the market.Nevertheless Royal Camel will be able to cover0,377%of the Arabian Livestock Market12.4.2 Seasonal Fluctuations of dealIt is obvious that demand can spay and fluctuate. Nevertheless, we would like to contractorders in advance with customersSeasonal Fluctuations of ingredientsPrice Occu rrenceThe harvest period is between July and revered so contracting will be done whole year onwards, nevertheless because of natural disasters like floods, dry weather, wind, the wheat prices can change but according to last years experience, the changes should not be higher(prenominal) than +, 10%12.4.3 TechnicalMachines used in our project will be the best and most reliableon the market, nevertheless, breakdowns are possible and we have to be aware that drops in production fluency are possible.Control of the implementation of the planStartup Expenses DescriptionLegal issuesAs a Legal Issues, we understand Lawyers expenses, opening new partnership, advisory etc. restitutionThe insurance of the company is very importantin case of fire, floods and all other unpredictedthreatsBuilding costs of factoryThe issue of grammatical construction costs is counted with material (steel) and cost of assemblyBuilding Cost of officeIn case of savings, we have chosen the cheapest solutions (offic e containers)this solution mixes low costs with high functionality.Instead of building new offices, we will buy pee-pee mobile premises which can be assembled into officeProjectsAll projects of architects manufactory project,Offices projectsland developmentspatial developmentWeb Designquality sample testBefore sales, we will have to send around 20 samples of fodder and check its full specifications group of the Production lineThe service of assembling, creating and starting up the whole production line by the Spanish CompanyProduction Line MachinesShredding Drying Cooling Grinding PelletingPellets cooling Structures and platformsPackingLandCar park landStartup Expenses SummaryRequirementsLegal Issues28 000Insurance three hundred0Building costs of factory (steel construction)2 200 000Building Cost of office19 000Projects4 300Web Design1 000quality sample test700Assembly of the Production line232 000building car park10 000Total Start-up Expenses2 495 000