Amys bread case study Essay

vitrine Study Questions1.Who ar the main players (name and position)? The main thespian in this is Amy Scherber and she is the manager and owner. A nonher main character is Toy Kim Dupree and he is Amys assistant manager. 2.In what commerce or businesses and assiduity or industries is the partnership operating? Amys boodle is in the business of change chou harvest-feasts both sweeping and sell. They lead astray primarily to high tint restaurants, hotels and food shops. 3.What ar the issues and riddles facing the company? (Sort them by importance and urgency.) It is unexpressed to make a large profit because Amy pays her employees a higher get along then the other business in her field. She also has to employee about quatern times as many employees to complete the same job due(p) to the intensiveness forgetd on each batch of bread. The company is also struggle with the idea of decrease to expand or stand hip-hop with their business. 4.What is the first coil b usiness for the company/organization in this case? The primary enigma in this case is the idea of expansion. The task is that they do non sock if they should expand or stand pat. If they do expand how ar they divergence to centralize their business. Are they going to do strictly sell or full-pagesale and retail. 5.Why bugger absent the problem (s) you cite emerged? Identify the causative chain (the events or circumstances that ca utilize the problem-Some allow be Internal Weaknesses, others external Threats). This main problem has occurred because they are incumbently located in a storefront that is non adequate to provide the needs of al nonpareil their emf customers. The main weakness here is that they are in a bragging(a) jam for advancement. In their current location they are completing all of the orders that they possibly can. 6.What are the characteristics of the assiduity that the company is in and howis the industry changing over time? When Amys Bread first open bread baking was a growth industry. The U.S Department of Commerce reported on that point was a 12 percent increase in the consumption of posture breads per capita.This industry is also rattling tough to get into on that point are a great deal of companys that already piddle been working with restaurants for a long time. The other problem with the industry is that because it was a growth period many new bread makers were trying to enter it and discharge a name for them. So the computing for customers is high in the industry and only growing more competitive. 7.What is the firms strategy for differentiation, change them to compete within the context of their industry? Amy had a clear remainder she wanted to be famous for making a great output and for creating a unsloped place to work. Amys product itself was different because she primp the highest standards on her fictitious character. They also do not use any machines in the shaping of their bread. Every load of bread was hand crafted and shaped which was wherefore her payroll was so high only it set her breads apart from the add up shop. 8.What are possible solutions to the problems you hurl place? Possible solutions to her crisis on where to go or fall to re dissemble at all are one she could not move and be satisfied where she is. The second plectron is she could move to a mental synthesis that she would be fit to produce large amounts of wholesale goods at and not concentrate on retail goods. The terce option is she could move to an even bigger place where she could sell retail product and still get name her needs for wholesale. 9.What are the advantages and possible disadvantages of your solution(s)? If she stays pat then she will be adapted to turn a marginal profit and meet the needs of her current customers. The disadvantages would be that she would then drip out on opportunity to sell to all the customers that she has on her postponement list and her retail busi ness would not be any bigger.In second option they would be equal to meet all her wholesale needs. The disadvantages would be that she could not sell retail customers any more and she would be paying more for the property. In the third option she would be commensurate to sell both retail and wholesale. She would be in a freshly developing retail market with retrieve to foot traffic. She would also be up to(p) to meet all her whole sale needs.To top it off she would be able to design the layout of the grammatical construction to fit her exact needs. The disadvantages of this are that it is very dearly-won. She would get everything that she is looking for but at a well higher price then the other two options. 10.Are in that respect any possible problems with your suggested recommendations? What contingencies need to be accommodated? My recommendation would be to spot the third option. It is the most expensive but Amy has already demonstrated that she has a sharp business mi nd and is able to build business and stir it. The retail space will help spread the word of how good her bread actually is and word of mouth is the best advertisement they could corroborate.The biggest problem that they could have is if they start to idle customers. A second problem would be if the market begins to shift away(p) from the cravings of bread. Or another problem could be that they simply do not add enough customers to be able to afford the new space. Case Study Analysis Narrative data formattingCase title Amys BreadStudent Nicholas MusticoDate 3-18-2013 run for Management Principles bulletproof Overview and Introduction to the Case( practise this and all headings in your narrative)In this first section of the narrative, you will provide a brief interpretation of the case substance firm and circumstances for your reader. YOU are the expert.Your analysis is dependent on the fact that youve read the case at least three In the case study of Amys bread you get a comp lete overview of the company. It discusses where they started how they started and the experience that the owner Amy Scherber has. Amy Scherber is the centerpiece of the company she is the founder, owner, manager, and lead baker/chef for Amys bread.Amy is also the main person in charge of the companys finances and business discussions. Amy is now facing the problem of die or not she is going to expand her company. She has been able to entrench her business in the tough industry of baking breads. This is a business that is very completive and hard to establish yourself in. Now that she has hold upestablish she has to decide wither she would like to expand to meet consumers demands or stay where she is and be happy with what she has accomplished. Internal perspectives(Use this and all headings in your narrative)This section of your narrative is used to explain to your reader the internal, factual information about the case field of honor organization and the problems youve identifi ed. Additionally, in this section you need to describe the causal chain. How did the problem arise? What caused it?The problem in this case would not be a problem if the company had not become as successful as it has. If the company had not become so popular then the small storefront that she had originally solicited would never have become a problem. They did become popular though and now they have to adjust to what they would like to become. No one knows if she had selected a larger site if she would have ever been able to get herself going but if she had then this problem may never have occurred.Her company now is at a point where they cannot see one additional customer due to space constrictions. Amys problem is a hard one to decide on but for a company it is a good spot to be in if you have withal much potential business. It is always better to have too much opportunity then too little. *External perspectives(Use this and all headings in your narrative)In this section you wi ll describe the characteristics of the industry in which the subject organization operates. Identify any changes over time, which you believe contribute to the problems youve identified. Has the Firms Strategy for differentiation within their industry caused, Added to or exacerbated the problems youve identified? Amys bread is in a very complex and intemperate industry to work in. She is in a field that has been well farmed. What I mean by that is that there have already been people there doing what she is trying to do.The business she is trying to sell to unless they are newer then her have all already put someone in place to sate their need. She then would have to show these businesses that she is that much better then her computation that they have already employed.Amys strategy for differentiation is basically beingness better then the computation. She is striving to have the highest quality, freshest, and most innovative bread selection. She had made it a point that she wil l not sacrifice quality for anything else including profit.Amy was lucky, or smart enough to enter the backing industry when it was on the rise. Consumption of grains had just begun to rise when Amy entered the industry. The U.S Department of Commerce reported there was a 12 percent increase in the consumption of forcefulness breads per capita. This industry is also very tough to get into there are a great deal of companys that already have been working with restaurants for a long time. The other problem with the industry is that because it was a growth period many new bakers were trying to enter it and make up a name for them.So the computation for customers is high in the industry and only growing more competitive. This main problem has occurred because they are currently located in a storefront that is not adequate to provide the needs of all their potential customers. The main weakness here is that they are in a bad location for advancement. In their current location they are completing all of the orders that they possibly can. Then again this is not a problem that most business would not want. Solutions(Use this and all headings in your narrative)In this section you will provide a proposed solution to the primary problem/ secondary problems youve identified. Possible solutions to her crisis on where to go or wither to move at all are one she could not move and be satisfied where she is. The second option is she could move to a building that she would be able to produce large amounts of wholesale goods at and not concentrate on retail goods.The third option is she could move to an even bigger place where she could sell retail product and still meet her needs for wholesale. If she stays pat then she will be able to turn a marginal profit and meet the needs of her current customers. The disadvantages would be that she would then miss out on opportunity to sell to all the customers that she has on her waiting list and her retail business would not be any bi gger. In second option they would be able to meet all her wholesale needs.The disadvantages would be that she could not sell retail customers any more and she would be paying more for theproperty. In the third option she would be able to sell both retail and wholesale. She would be in a newly developing retail market with access to foot traffic. She would also be able to meet all her whole sale needs. To top it off she would be able to design the layout of the building to fit her exact needs. The disadvantages of this are that it is very expensive. She would get everything that she is looking for but at a substantially higher price then the other two options.My recommendation would be to choose the third option. It is the most expensive but Amy has already demonstrated that she has a sharp business minded and is able to build business and promote it. The retail space will help spread the word of how good her bread actually is and word of mouth is the best advertisement they could ha ve.The biggest problem that they could have is if they start to loose customers. A second problem would be if the market begins to shift away from the cravings of bread. Or another problem could be that they simply do not add enough customers to be able to afford the new space.Case ModelInsert a copy of your case model at the end of your narrative. Model the problem and solution by drawing a diagram. Identify the problem, what is causing it, what is making the problem worse (or potentially concealing the problem), and what can be done to mitigate or eliminate it. Use the strategy models to help you think through the steps that must be taken to intervene and solve this problem. Case model