DropBox Case Essay Example for Free

DropBox trip EssayDropbox was created in 2007 and launched to the public a year later. It was pieceed by Drew Houston and Arash Ferdowski who were classmates together at MIT in the early 2000s. The created a result that allows you to sync you computers together by using a cloud to contend files between the different computers. At the time of creation there were existing intersections in the market however they believed that they created a product that would simplify the process as well as make it secure and reliable for the customers. Their plan was to differentiate themselves form their competitors based off these factors.For a customer of Dropbox it allows them to easily and reliably sell files between their computers or devices. They believed that the existing products were unreliable and would single allow u to share a au hencetic amount of files. Their product would be reliable and easy to use for the customers. They would also get a ab exploit 2G worth of infini te or could but additional space if they needed to. This is something seen by a fewer competitors but not all of them. They also created a product that can be used for some(prenominal) business and personal use.Dropbox will do something that also differentiates itself form their competitor. They will use Amazons server to volunteer the customers space the store files. This will be rented from Amazon and will drastically decrease the amount of money they spend to provide space. Owning their own servers will be costly to purchase and maintain for Dropbox. They also only hired engineers to their company in the early deprivation to be able to continue to improve the engine room they are providing. To keep improving their product they offered beta testers the opportunity to test the product and see how they deal it. They also listened to their customers after the launched to see what they liked and did not like. This led them to develop a feature of the product that allows the cust omer to provide feedback to the company. They also observed users using the product to see if it fit the needs of abasic user, which turned out to be very beneficial to the company.Dropbox launched their product in 2008. While the product was still in beta it began to learn customers through various websites and technological competitions for startup companies. This allowed Dropbox to get their frame out there to the populate who most likely are already using similar products or cede the need for this product. When they launched the product they used the freemium business model where they offered free use for up to 2G of space and you could pay a premium for more space. They wanted to grow rapidly in the market to gain as big of market share as possible in the shortest amount of time. They also found great success from word of mouth referrals and viral marketing campaigns.Dropboxs biggest problem they needed to solve early on was their customer acquisition count. They found tha t in the early going to cost about 300 dollars per customer they had pay. This was due to the amount of free space given away to the amount that people were paying for. This does not set them up to be successful financially if it didnt improve. Dropbox was able to variety this out and lower their costs but utilizing more word of mouth referrals. Dropbox was fortunate enough to have backers that supported their company in the early going with enough money to keep the company going until they could gain the following needed to decrease costs. They have a greater opportunity for profit then most of their competitors because of their use of Amazons server instead of buying and maintaining their own, especially with the decreasing rate of renting server space.

Useful strategy for a college Essay Example for Free

Useful strategy for a college EssayThe Summary/Response act is a useful strategy for a college essay. Keep the following stopovers in mind as you publish$ The introduction will be a brief summary of one of the assigned essays or a chapter of the video and its main points.$ The introduction should end with your thesis statement indicating your reaction to the selection (agree/disagree) and the main point you will attempt to base in your essay regarding this topic.$ Each body paragraph will arrange one aspect of your argument, and the topic sentence of each paragraph will inform the reader what that ad hoc paragraph will discuss. $ Each body paragraph will include supporting details in the form of explanations, facts, examples (both personal and observed), and/or statistics. If you obtained any information from another writer, be sure to state the source of the information and if needed, use quotation marks.$ Each paragraph should stick to its topic and not break virtuoso o r coherence by discussing ideas that belong in other paragraphs. All paragraphs will serve to prove your thesis. $ Add needed transition words such as those found on page 9 on your text. A few terms that signal you ar adding more examples for explanation purposes are for instance, in addition, and furthermore. Some terms that prepare the reader for a contrast or change in viewpoints are however, although, and but. Some terms that show a result of idea and lead to a summary are therefore, consequently, a a result, and in conclusion.

Benefits of Non Verbal Communication Essay Example for Free

Benefits of Non Verbal Communication EssayNon communicative communication is defined as certain ways that a person communicates his thoughts and meanings without actually saying anything. These are the baffling clues that can help an investigating ships officeholder uncover a truth while questioning a suspect or witness or can lead him to more questions that will aid the investigating team. Programs such as CSI have shown us how police officers and crime motion picture investigators utilize contradicting, complementing, substituting, accenting, or regulating oral messages.An investigating officer will benefit immensely from being familiar with these methods because of the way a crime scene is most(prenominal) a lot chaotic and witnesses who are being questioned are dealing with fear of being implicated in the plate or perhaps, trying to cover their own involvement in the case. A sample of a contradicting non verbal communication that he can look out for has to do with the way a witness recalls the events as it transpired in a certain case. When a witness is looking down while relating the events transpired, that witness is most likely creating a memory.A person recalling a memory usually looks upward when trying to take to be events, places, and situations. Under such circumstances, he should take notes and make sure to verify all the events by interviewing opposite people who might attest to the validity of the statements previously made. He may also consider the regulate of voice of a person being interrogated. When a person is trying to hide a truth, in that location is a certain intonation and nervousness in the voice that usually causes it to raise in shadowiness by a pitch or so.The officer must make sure to gain the arrogance and confidence of the witness or accused prior to questioning to keep the person off shield in order to get the most truthful answers out of them. A free officer on the other hand must be highly observant an d familiar with the psychological profile of his parolee that could indicate his demeanour during certain situations in order to easily recognize the signs being displayed by the parolee when he comes in for his weekly reports.While meeting with the parolee, he should observe his complementing and accenting behavior. Particularly the commencement ceremony time the person enters the room. Does he shake your hand? Does he make eye contact? Does he seem nervous and on the edge? All of these could add up to a specific non verbal message that will give one an insight into the real score behind what the parolee wants to represent as truth. He should then react accordingly by enticing the person to become more open and share more information with him.In the event that the parolee begins to display accenting behavior such as hitting the table or throwing something, he must be prepared to halt the person and try to snap him out of his mood. The one non verbal communication that both an investigating and parole officer must be quick to realize are the regulating non verbal communication tools. such actions could be a simple look of question, a hint of despair in the eyes, or the wringing of hold of the person spoken to.Once recognized, he must be prepared to follow up on the subtle messages either by asking follow up questions or reassuring the person that the officer is in charge and everything is under control. People say that there is no such thing as the perfect crime. I have to agree with that statement because any officer who is familiar and highly observant when it comes to non verbal communication cues will easily be able to follow up on subtle clues not included in the physical evidence present at a crime scene or parole interview.

Reply to Post of Jennifer Schaefer Essay Example for Free

Reply to Post of Jennifer Schaefer EssayThe precis set by the learner for the conduct and essence of the initial interview is very traditional and orderological. It starts out with the gathering of relevant information, analyzing the data and then formulating solutions to the problems of the clients. This method is the commonly used approach in the world of therapy because it has been proven effective and easy to use by many therapists. For the first part of the outline, I think that the learner is very ceremonious. This may make the client feel that he or she is being examined by a professional which is not helpful in forging a relationship with the client.This stage is very important because it empowers and enables the client to disclose all his or her experiences that will lead the therapist to find or provide solutions to the clients problems. In the end, this formal or rigid approach can impede the progress of the counseling session. Reply to Post of Michele Moran The outline drafted by the learner tackles the issues of the client from recent to old. The problem that I see with this kind of approach in conducting an initial interview is that it seems very invasive to the client.At the beginning of the interview, the therapist or counselor would flat ask for personal information about the client. Then, the client will be bombarded with questions or insinuations regarding his or her problem. I think these stages are essential but a rapport first must be formal between the client and the therapist. Through this, the client can feel the he or she is not unspoilt talking to a professional who is doing his job but more of a friend or intimate who is willing to help and concerned about the welfare and development of the client.

Travelodge And Budget Hotels In The Uk Tourism Essay

Travelodge And Budget Hotels In The Uk Tourism EssayTravelodge is the first budget hotel launched in 1985 in UK. It ope crops 380 hotels with 26,500 live in the UK. Travelodge is planning to grow 1000 more hotels by 2020. It employs above 5500 people and 87% of the booking be do online.The UK hotel market is estimated around 700,000 populates (source Melvyn Gold, Qualification of advantaged accommodation supply in UK, December 2007)UK hotel market is segmented mainly into four categories, Brander full service which has 14% of the market sh are, brand budget 12% brand mid market 62% and unbranded independents 62%.the ongoing sparing environment has seen increase in drop out of unbranded independents and people prefer to book with branded budget due to network coverage, brand strength strong balance sheet and distri stillion.Grant Hearn, Travelodge CEO, commented 2008 was a nonher(prenominal) record year of growth for theTravelodge brand with over 19% tax growth. Room interch ange increase by 9 percent to 6 millionThe growth of Travelodge has been incredible but compevery set about a few challenges and angiotensin converting enzyme of the major challenge company is facing is overbooking.Overbooking is one of the important revenue management tool in hotels operation management to operate utilely and enhance profitability. taxation oversight is seen as an important technique in the hotels operation and therefore to maximize their revenues, hotels are increasingly implementing revenue enhancement worry utilizations (Hwang and Wen, 2009). As a consequence of implementing such(prenominal)(prenominal) systems, many companies in the service sector such as hotels systematically overbook mental object in order to maximize the revenue at one concomitant point in time (Wangenheim and Bayn, 2007).If overbooking is non implemented correctly it can result in loss of room revenue, loss of hotel reputation, decreased node loyalty and decrease hotels profit ability.This report discusses the main characteristics of overbooking and its impact on the company in theoretical and pragmatic prospective.Theoretical insights of overbookingOne of the central concepts in tax Management is overbooking. The pattern of overbooking can be throttled as confirming more substitutes than the hotels avail adequate fleshly capacity to provide the service. (Ivanov, 2006 Ivanov, 2007 Chiang et al 2007 McGill, van Ryzin,1999 Kamath, Bhosale, Manjrekar,2008). Hence, the objective of overbooking is to improve the expected profit and instead of sell each room once, profit can be increased by selling it well-nigh(prenominal) clock (Birkenheuer, 2009).In fact, overbooking as an integral part of revenue enhancement Management has received epochal attention from literature. From a historical perspective, overbooking is present in the studies of Falkson (1969), Simon (1968), Vickrey (1972) and many others. The major objective of these studies was to outl ine a accountant practice for cancellations. Nowa daylights, overbooking has become an emerging matter in industries with perishable products. It yields considerable impacts on companies performance.In terms of the cordial reception industry, the profitability of hotels is largely dependent on their utilization of capacity. Conversely, supplicate for live and prolongations of stay are rattling unstable and are nasty to predict (van Ryzin, 2005). Hoteliers are challenged by how to determine the occupation of rooms for clients who are pecuniaryly unequal and mean trance maintain a stable rate of demand given the hard to predict circumstances (Okumus, 2004). This is all practicable utilizing overbooking, which enables proper parcelling of resources and optimization of sales.However, maximizing the way out of sold rooms per night cannot be easily accomplished. One of the most intriguing tasks of the hotel operation management is to get it on with the unpredictable nature o f the customers, because not all booked reservations will turn into real service function (Lai et al, 2005). To this end overbooking may entail a company from the hospitality industry not being able to serve all its customers properly because of blueer scrap of initially expected people that do not appear as agreed. In this respect, overbooking may have both compulsive and negative impact. On the one hand, it may result in refusal to provide a service, but on the other, it can in any case have got the form of earnings for those bookers, who cannot received the value package they have agreed on and paid for (Kimes and Wagner, 2001).From their practical experience managers know that all not bookings confirmed for a busy date will be really used (Ivanov, 2006). There are several possible scenarios that can cause this. Despite of their reservations, because of disparate circumstances some guests cancel their stay and terminate their reservations, some does not cancel their book ing but fail to show up, or other guests reduce their stay and as a result the room remains unsold and hence capacity not utilize is lost forever (Ivanov, 2006, Talluri et al, 2004 Chiang et al, 2007 Hung, 2004 Bitran Leon, 1989).Therefore hotels grow overbooking in order to protect against losses with no-shows and to offset the effect of cancellations and shortened stays (Hwang and Wen, 2009 Kamath et al, 2008 Selmi, 2008 Chiang et al 2007 Hung, 2004 Sulistio, Kim, and Buyya, 2008).Impacts of overbooking on hotels operation managementApart from the opportunity of the hotel to minimize the effect of reservation uncertainties there are possibilities the list of cancellations and no shows to be less then the number of overbookings, then some of the clients will not be accommodated and should be walked to other hotels (Ivanov, 2006). hence, if a hotel decides to employ overbooking in its operations it should manages carefully not only the opportunity cost of the unsold room but also the overbooking costs for alternative hotel accommodation and transportation that the hotel has to liquidate in order to compensate a customer in case of overbooking (Ivanov, 2006 Hung, 2004).Besides the evident financial costs occurring in case of walking a guest having already booked, costs the lost hotels saving grace and reputation and the risks of dissatisfaction, loss of trust, loss of future customer loyalty are much more pricy for the hotel (Selmi, 2007). Overbooking policy and wangle According to Selmi (2007), the risk of customer refusal appears if the overbooking is no realized precisely. In this regard, Kimes (1989) emphasized on the grandness of a clearly stated overbooking policy within the hotel operation management. The objective of overbooking policy and ascertain is to find an optimum overbooking level to maximize the expected revenue and to minimize the potential risk of denied service (Chiang et al 2007). Netessine and Shumsky (2002) as cited by Ivanov (200 6 2007) proposed a basic mathematical model for calculating the optimal number of overbookings and according to his findings the optimal overbooking level is inversely connect to the amount of cancellation charges applied the closer the cancellation charge to the room rate, the lour the missed benefit from the unoccupied room and the less stimuli to overbook. In case of presence of guaranteed and non-guaranteed bookings, Ivanov (2007) suggests that the optimal number of overbookings has to be set separately for each type. Alternatively, according to Hung (2004) factors that could be considered go setting overbooking limits complicate probabilities of cancellation and no-show room demand distribution over time and conditions of length of stay stay extension probabilities influenced by the intended length of stay. Moreover Hung (2004) assumes that the proportion of cancellations depends on the customer category, intended length of stay, day of week of first stay over, and time un til first stay over.Impact of overbooking on customer style According to Talluri et al (2004) overbooking is frequently cited in customer complaints and remains the primary source of dissatisfaction. Moreover, results of an experiment made by Wangenheim and Bayn (2007) confirm that the practice of overbooking is potential to be perceived as below the belt by service customers. Wangenheim and Bayn (2007) analyze doingsal consequences of the faithfulness towards overbooking by proposing and confirming several hypotheses. According to their search the negative consequences of service failure arising from overbooking are stronger for the high status customer than for the low status customers and therefore, hoteliers have to carefully overbook its high-values classes. Additionally, Wangenheim and Bayn (2007) emphasize on the importance that if a hotel ignores the log-run behavior consequences of overbooking, this may lead to negative consequences on its operations.One such negativ e consequence is proposed to be a customer who faces a denied service due to overbooking and still remains hotels client because of either high obstinate switching barriers or current loyalty rank programs. However, in response to the service failure the customer may adjust its investment into the exchange relationship not only bydecreasing the number of sales, but also by trying to take advantage of discount offers or purchasing lower level services from the hotel (Wangenheim and Bayn, 2007).On the other hand, Hwang and Wen (2009) analyze the effect of the perceived fairness toward hotels overbooking and compensation practices by examining customers reactions toward hotel overbooking. Some of their most vital findings from this study are that women are more likely than men to feel that overbooking is unfair, customers perceptions to the fairness of overbooking is not affected by other customer variables including length of stay, membership status, payer source, reservation channel , and reservation time participants perceived fairness toward the hotels overbooking and compensation policies were strongly correlated with positive word-of-mouth publicity. One of the most important results of the research shows that the perceived fairness of the participants toward the hotels compensation policy is related to their loyalty. Therefore, Hwang and Wen (2009) propose that hotels should consider designing compensations that help positively influence customers perceived fairness toward overbooking and that gain customers ongoing patronage and loyalty.In a conclusion, issues like determining the optimal number of excess reservations, minimizing compensation cost, and dealing with the negative effects from customers facing a denied service are considered as the most challenging areas of the practice of overbooking and every hotel striving to maximize its profitability should not underestimate them (Sulistio, Kim, and Buyya, 2008).Practical Implications of overbooking A s the hospitality industry is evolving, hotel owners and hotel managers are constantly seeking to update their approaches in order to achieve optimal allocation of resources. Novelli, Schmitz and Spencer (2006) have discovered that hoteliers make every effort to employ contemporary technologies in their business. By this implication, hotel managers and owners do not only sustain competitive advantage, but also create new products and services. In receive of this, it can be concluded that implementation of new technologies that create new products is a technological invention (Evangelista, 1999).On the other hand, the implementation of innovative technologies to a service company can have a significant influence in terms of operational efficiency (Freeman and Soete, 1997). Additionally, Porter (1990) supports the latter thesis by highlighting that the performance of a company is highly dependent on new technologies. In hitch of technological innovations today many hotels recognize the importance of overbooking practice and thus its implementation has become principally accepted step toward hotels successful operations.The practical application of Revenue Management and Overbooking incorporates the following integral elements (Vinod, 2004) mental image 1 Revenue Management applicationCUsersamadDesktopCapture.JPGSource Vinod, B. (2004), Journal of Revenue Pricing ManagementMarket segmentation Segmenting customers according to their preferences and spending patterns is a must to make sure the most arrogate customers with perfectly fitted attributes are sold the proper rooms that can maximize revenues (Oliveira, 2003).Defining rate classes (inventory pooling) Involves creating groups of the subsisting rates that close in terms of value (Vinod, 2004).Demand forecasting demand forecasting is native to determine room occupancy. In the context of Revenue Management it is important as it can control occupancy using the selective information of length of stay. Th is can be achieved by possessing data on rate class demand and duration of stay (Vinod, 2004).Supply forecasting earlier and late checkouts can also determine room occupancy, which is an element also involved in Revenue Management.Overbooking control encompasses sales of rooms exceeding the maximum available number of rooms to offset for no shows and cancellations. However, there are some risks associated with overbooking as it may result in grievances from unsatisfied customers who have received an inappropriate room. In such cases hoteliers offer compensations and fringe benefits (Smith, 1982). According to Vinod (1992) Revenue Management can bring 20% of the total revenues. Revenue mix control and exception processing involves planning important future dates with discretion and matching them with overbooking levels (Vinod, 2004). mathematical process measurement and management reporting closely scrutinizing the Revenue Management processes is essential to track down the data qua lity and future planning basis. However, in order to lead a hotel into a winning direction, overbooking has to be managed and controlled very carefully. Ivanov (2006) defines the management of overbooking as a set of managerial techniques and activities connected with continuous planning, reservation and control and he outlined two main groups of activities that should be per make in the daily hotel operation. The hotel managers should on one hand, to define an optimal number of overbookings for each date and continuously to modify it according to the market changes of the hotel and the specific demand and booking patters and on the other hand, to manage carefully decisions and operational activities related with walking guests with overbookings. In this regard, Ivanov (2006) proposes that factors such as length of stay, rooms rates and client status have to be considered by hotel managers while dealing with walking a guest with confirmed reservation. Additionally, Kimes (1989) anal yzes several managerial concerns essential for an effective overbooking practice and states that top management cannot assume that Revenue Management will just happen, it requires careful planning and training. Thus employees have to be intensively trained in order to clearly understand the aim and characteristics of overbooking. Moreover, employees who are directly dealing with overbooking decisions have to be periodically trained how to behave in possible customer conflicts and to take their own decisions in an unfamiliar stance (Ivanov, 2006). In order to be minimized the possible customer dissatisfaction in case of overbooking, it is vital for the hotel to establish service recovery programmes with standardized procedures and to make employees to be aware and follow them (Ivanov, 2006)For a profitable applied overbooking in the hospitality industry, hotels must understand not only consumers behavior but also to consider the impact of competition and the currently economic situa tion that imposes significant supply and demand fluctuations. As hotels compete with each other in order to draw in more customers, Revenue Management decisions of one hotel inevitably influence the demand for other hotels in the like region or area. However, recent trends propose that hotels should collaborate with is competitors that result in increased number of formed alliances with each other to maximize their revenue (Chiang et al, 2007) Revenue Managements challenges in the hospitality industry As explained before, Revenue Management finds application to two significant industries hospitality and airline. The first one, however, is much more complex in terms of industry saturation and rooms management. This creates hurdles for the optimal operation of Revenue Management techniques. In the hotel industry Revenue Management can be applied either locally or via centralised system. The second one involves gathering data and taking decisions from a focal site for other propertie s. In practice only a limited number of hotels and hotel chains are able to manage centralized data processing and therefore the majority of players on the hospitality industry opt for property establish Revenue Management.Recommendations for future researchDespite of the acknowledged importance of overbooking as one the most effective successful Revenue Management techniques used in hotel operation and widely discussed topic in research literature, there are no current studies discussing the overbooking management of Bulgarian hotels and its impact on their operation. Therefore, future research may focus on the possible application of Revenue Management techniques to the Bulgarian hospitality industry. upcoming studies may also focus on the demand side of Bulgarian tourism as the expanse has witnessed fluctuating visitor rates during the past two decades despite the growing profits generated by the particular industry.ConclusionsIn order to survive in the furious competition and to generate more revenue while using the same amount of recourses it is necessary and critical to the hotels operation management to use effectively its reservation inventory and to increase its occupancy rate (Hung, 2004). Revenue Management techniques and the models of overbooking if applied appropriately would maximize the revenues of hotels (Kamath et al, 2008). However, the possibilities of customer dissatisfaction, and risk of loss of reputation because of denied service, force many hotels to avoid the practice of overbooking. Therefore, before hotel managers to deicide whether or not to implement overbooking they should first consider what Birkenheuer (2009) explained the best estimation of risk and opportunity will provide the best profit. In this study we have outlined the dynamic nature of service industries and have demonstrated the importance of Revenue Management and most notably one of its most significant aspects overbooking. We have narrowed the kitchen stove of this research down to the hospitality industry and have set up major differences in the demand patterns towards such companies in the former industry. Some customers prefer flexible cancellation terms, while others are not much advertent to that. Hoteliers offer differential pricing to their own advantage to hedge against fluctuating demand. We have also found that substitution is one of the most effective method of managing overbooking practices, but yet a cost/benefit analysis must be performed in order to track down the real consequences. Essentially, within the current dynamic decision making situation in the hospitality industry, overbooking levels have been found to have significant revenue maximizing properties. In view of this, through this study we have discovered some of the chief management objectives that could be achieved through overbooking in the framework of Revenue Management profit maximization capacity allocation maximization of average revenue per customer ma ximization of net present value and minimisation of customer grievances. Finally, as hospitality industry on a global scale is a large number volume-driven business, overbooking has become an emerging topic as vacant rooms do not bring any profits. However, perhaps even more significant remains the problem how to manage customer disappointment, in cases they cannot be relocated to similar hotels as a result of overbooking.

The Importance Of Ethics And Responsibility Commerce Essay

The Importance Of moral philosophy And Responsibility Commerce EssayEthics as well cognize as moral is determined by the class of philosophy to addresses ab step forward morality i.e. concepts such as good vs. bad, expert vs. wrong and matters of justice, love, peace and virtue. The term is used to indicate how individuals or brass instrument demand to conduct themselves in relation to universal moral behavior and actions. Ethics involve choosing actions that atomic number 18 right and proper and just. The individual behavior idler be right or wrong, proper or unseasonable and the managerial or individual decisions can be fair or unfair.Ethics be alert in vocationes and all aspects of living. The foundation of ordination is built on Ethics. Without respectable principles a care/society is bound to be unsuccessful sooner or later. Business Ethics look at ethical philosophy, moral or ethical problems and deal with issues concerning the moral and ethical rights, duties and corporate authority between a corporation and its shareholders, workers, clients, media, government, provider and dealer. Ethics are connected to all discipline of organization including accounting information, gay resource management, sales and marketing, fabrication, logical belongings information and talent, global business and financial system.Social function can be defined as the debt instrument of the brass section to operate in federal agencys that provides two its individual benefit like making a profit and also the benefit of its stakeholders- those people and groups who are affected in one way or some other by the behavior of the organisation. For example, an industrial chemical substance plant has a responsibility non only towards its customers, but also towards the shareholders and the board of directors, and to those people who exit in the surrounding area. This responsibility can be negative, meaning there is exemption from blame or liability, or it can be positive, meaning there is a responsibility to act beneficently. Lets take an another Example, in corporate comp either a chief executive make expenditures on reducing defilement beyond the amount that is in the best interests of the corporation or that is required by law in order to contribute to the sociable objective of improving the milieu. There are lot many benefits to any organisation of being social responsible. First and foremost benefit to organization is that to ensure the customers, suppliers and the local residential district knows what you are doing. Publicity like this can be a key part of using CSR to come on contracts. People want to buy from businesses they respect. Through this way your business reputation will be growing day by day and it encourage customers to stay with you and do business with your company.Compare and contrast the distinction between ethics from a personal perspective to one established viewpoint of ethics from an organisational perspecti ve. individualized perspective view of ethicsPeoples lives are built on moral foundation of personal ethics. They concomitant in conclusion making, guides people to contribute measures that can help to meet their inner moral principles. Ethics are used by people in solving problems in everyday life and also help for determining correct versus incorrect. Ethics are not absolute rules but they are create during life based on range of factors. Defining personal ethics is a difficult game for many people as they count their inner voice is all the ethical guidance they require. wisdom plays a great role in what one finds ethical. By organisation view, ethics plays a critical role that defines the way of representation, way of talking, body language, attitude etc. The lack of personal ethics gives a negative response in managerial processes. For example, if a company is launching the product with risk taking, wherefore the manager should be fully ensured with correct way of persona l ethics, as the product may be failed to attract customer if marketing manager lacks in personal ethics. So, it is clear that personal ethics makes a man to take a right managerial decision.A standard way of understanding ethical decision-making is to understand the philosophical basis for making these decisions. People and organizations need each other. The written and unwritten codes of principles and moral philosophy that administer decisions and actions inside a business are known as Business Ethics. In the somatic world, the organizations traditional sets principles for determining the differentiation involving excellent and dreadful judgment making and manners.Discuss four benefits and four disadvantages of social responsibility to an organisation.Benefits of social responsibilityProviding good take to be for moneyIf the management and workers of the organization are well social responsible for inborn and external environment of the organization then it would result in b est productivity and obviously the good image of the organization. The biggest power of the any organization among all resources is the kind resource thats why if human resource is so well behaved with good ethical ways the value of any organization will be good abounding.Broadening the futuristic concept of businessIf the organization is giving best output to the public demand satisfying their needs with latest trends and technology, it means that the business of the organization is good and as public response is excellent the organization would have better future aspects. This all happen due to the organizations social responsibility towards their employees and environment factors. Also workers stay longer if the business has high-quality status.For example, MC Donalds is giving best variety of food in hygienically manner, where all the perception of individual match such as price, food quality, taste etc. Their business is so good that we can find its outlet anywhere in the wo rld. MC Donalds is popular because they are socially responsible to the environment and for their work.Good relationships with local authorities help doing business easier.Disadvantages of social responsibility towards organisationEverything has some prons and crons, resembling to social responsibility where so many people argued on the benefits and disadvantages of social responsibility. First the most valuable is that the organization is running for profit maximization mostly, the social responsibility shows the fundamental misconception of the character and nature of a free economy. Business functions are moreover economic rather than social if come to the practical way and it is judged by economic criteria alone. This point of view comes to the employees mind most of the time leading to not to abridge much in their work which automatically results in bad productivity.The role of corporation is to make a profit and maximize social welfare through the efficiency of the employee s. In some cases where employees are not much social responsible for the organization than it would be very difficult for the managers or corporation to do the best out of the work and lead the group, resulting in bad image of the organization and bad internal environmentThere is the concern for the efficient use of national resources, because of social be profitability is not necessarily the best measure of effectiveness which affects the organization goal.Lack of interest of the employees towards social responsible in their business also not good for the organizationCompetency sometimes makes the stake holders to go beyond the limit forgetting their social responsibility that harm the nature and organization too. Being socially responsible costs organisations money, and sometimes the bill is huge. Therefore the organization think to do for profit maximizing rather than be social responsible.Discuss social responsibility barriers that inhibit an organisationBarriers that inhabit a n organizationSocial responsibility has certain costs. Its not the natural thing to be responsible. Greed and selfishness work against social responsibility. When greed and selfishness run higher values, social responsibility goes out the window. One of the problems with our culture is that we worship wealth. People who have a lot of money are heroes to us and we strive to emulate them. We see wealth and power as an indicator of merit and virtue. But people who are rich and want to be richer, and corporate and industrial leaders whose jobs are to put the prosperity of their companies at the top of their priorities, often trivialize social responsibility, and this sets the subtlety for the whole culture. In social responsibility every individual in the organisation is not social responsible towards the work, it depends upon the people behaviour and motivation level within the organisation. Today every people think about wealth rather than social responsibility that they possess tow ards the organisation. This is the barrier in the organisation.For e.g.- in an organisation if certain facility is lacking for the staff then staff will suffer and this management must be think which in reality they dont. This lacking of facility may affect the work out going on within the organisation.Flow of information in the organisation should be well enough to avoid any conflicts between the staff but it arises due to the problems that every employee are not social responsible. A vendor to the company first think towards the money he/she will get from doing exceptional kind of work.

Online Video Rental Management System Information Technology Essay

Online image allowting instruction establishment data Technology EssayFor web-establish characterization permitting c be schema, the asp.net is use to jump this frame as a front-end schema and vb.net 2008 as a back-end musical causement. This enthronement is railroad tieing with MySQL 2005 as database imagery. dealvass between Online goggle box lease Management clay with other hold uping remains in the cur aim food market is postulate to identify the weakness and strength of the remainss and the specialization of this see.This chapter provide begin with ex arrange of Online telly pursueing Management strategy which proved by whatever(prenominal)(prenominal) journals or articles and follow by description of advantages and disadvantages of Online film term of a contract Management System, work flow architecture for Online Video term of a contract Management System, and lastly is similitude this project with similar system in cur film market th at include VidRent Online videodisk letting Softw be, Video letting softwargon program, DRS professional person Start, W3Rent term of a contract System, and Online Video lease Management System. translation of Online Video Rental Management SystemTable 2.1 rendering of Online Video Rental Management System(no italic)AuthorDefinition(Bertino.E, Trombetta.A, Montesi.D, 2002)Each particular system is build from what types of the data it appreciations and the manoeuvrealities that per manikins. An indexing and querying of characterisation data put up be supported by the system which is database for thrill purposes or photograph inventory system which just store the flick data that overlooking the typical features of database.(Bertino.E, Trombetta.A, Montesi.D, 2002)A particular system is introduced in the architecture because quality of proceeds is an weighty requirement for whole steering system. computer architecture result consists of several systems that integ rated all their componentalities while wield railroad carnomy, extensibility and data integrity where necessary(R.Walker, P. Foster, and S. Banthorpe, 1997).An powerful interactive video systems moldiness not whole store the videos, hardly it also ply h singlest obligationalities include queries support, insertions and deletions for managing the videos as well as for substance abusers subscription and billing according to cosy to policy and it must ensure adequate quality of service.AuthorDefinition(Basile. P, Tinelli. E, Degemmis. M, Noia, T. D., Semeraro. G, Sciascio, E. D, 2007). by dint of online catalogues, videos be recommended to guest normally argon described in both of useful features which be textual features and non-textual features. Online catalogues argon the motivation that frequently behind the re wait of the developer on the good word features.(Dr. Oliver Hinz, Dipl.-Kfm. Jochen Eckert, 2010).Search videos and videos recommendation tools bring a cru cial role in e-commerce. on that point ar exactly beneficial for consumers if successful to search for appropriate products supported by system which help them to identify products that fit to their electences. So, guests enkindle use actively for their search and recommendation systems that independently recommend products on the basis of reliable algorithms and data.(Dr. Oliver Hinz, Dipl.-Kfm. Jochen Eckert, 2010).There had dickens different consequences of the search and recommendation systems for the lease and gross revenue included decreasing search costs heap incr silence the sales based on additional consumption and thither so-and-so also be a shift in demand from blockbusters to niche products and vice versa, so that substitution effects put up be observed.AuthorDefinition(Yanjiang. Y Beng Chin. O, 2005).Current lease legers containing two purposes to identifying information serve primarily that atomic number 18 users who holding overdue term of a contract items can be trade by the service provider but only in case the user does not return the items in time. Second is the service provider can enforce rental limit much(prenominal) that a user cannot con lively musical accompaniment more than a restrict rental items. To be effective, an unkn proclaim rental system has to afford these two give-up the ghosts as in a regular rental service.(J. J. Jozefowicz, J. M. Kelley, S. M. Brewer, 2008)A serious lack of success films exist in the video rental market from analysing even the obvious popularity of this form of entertainment and the fact that the majority of film studios domestic revenues argon generated by home video viewing.(Zhan Wang, Harrison Stein, Chin Yeung Siu, Ruiqi Rachel Wang, 2005) nodes can easily rent the movies done and through with(predicate) online or at rental stores to enjoy watching the movies whenever at a much cheaper cost quite a than watching movies in theatres. Movies rental is more flexibility to s upport the guests and enabling them to enjoy the movies in comfort of their own homes.State SimplifyBy increasing media technology in movies recorder, particularly movies which are stored in videodisc rather than VCD are become virtually popular in rental telephone line nowadays. There are rough quadruple of storage in DVD larger than VCD with lower price. Customers more prefer watching movies in home in cheaper price rather than go cinema. In additional, the location of the caller-out that support in this project is no cinema. So, movies rental is a very popular business in Cameron Highlands and it is play an in-chief(postnominal) role in entertainment for resident.This project had allocated to two applications that are front-end application and back-end application. The front-end application which is interface that contrives to interact with the users through online guest serve. Several locks much(prenominal) as movies trailers, videos rating, voting, and some recom mendation are provide to help in sales increases by hearing from the guest. Information that collects from the nodes at the front-end application fatalitys to influencees from back-end application that control by administrator but not nodes such as transaction record, client information, order anxiety, allowance detail and movies stock.By fulfilling the party requirement, a customization system is need to approach pattern based on follow need and condition. In this case, system fancy is more focal point on the node services rather than politics moves. So, this project is needs to add more additional functions to improve the node services and fulfil their need at the same time turn a profit to the community in two ways.Tar extending to run the comp whatsoever, a flexible system is mainly consideration by the company to adding a communication dummy to collect the information from customer and understand what the customer needs. Customers are freely allows to remov e, add, or cancel reservation of the videos within certain period. By cooperation several functionalities, an integration focal point system is create and it is fully customise to the company and help the company improve the business daily transaction.Advantages and Disadvantages of Online Video Rental ManagementSystemOnline video rental caution system is design with several advantages that benefit to organizational, customers and business cognitive operationes. According to PlanMagic(2010), advantages included legendary ease of use, advanced functionality, low cost of ownership, customer approved and competitor Approved. same as proved from PlanMagic, 2010, this project had advance functionalities to achieve competitive advantages that are more focus on customer services by adding the mechanisation netmail sending, attractiveness interface, and given movies recommendation to let customer immeasurable browse and watch movies preview through online and leave some commends on t he movies after they watched. Movies recommendation specially provides to customer who are in vacillate of choosing movies. Lower prices of the movies rental are sui tabular array for local students and residents because the owner is go up the low cost of the movies resources by suppliers.From such advantages, its user-friendly format can be easily controlled by anyone and at the same time, it able requires and maintains to only one person with reducing overheads to a great extent. This video rental system can be understood and installed within a some minutes. In this project, it can benefit to the owner by reducing the tender-hearted resource and fully utilize system performance to easily delay track the rentals and sales score, storing customer information, auto calculate late stipend and generate allowance that customer need to pay. All these features are whole customizable and pass on for unique Online Video Rental Management System to suffer the expectation of the Stop and Stick Company.Online reservation is one of the advantages from this project to let the customer do order anytime and anywhere. They no need arrive to the patronage to checking whether the movies in stock or not. By applying this project, owner can contain the business easily through customer online reservation and increase the orders from suppliers to expand their business quickly. According to Web Experts, 2008, Our online reservations system for videos, DVDs, equipment, or whatever else you unavoidableness to rent handles boththing included east stocking and management.By applying online video rental management system, customers are freely to browse the website, view the movies preview, given recommendation, or reservation reservation of the movies in whole day 24 hours whether the shop is close or not. Reservation list will be auto arrange in order and handle by owner for second day. anyway of advantages, this project had some disadvantage that cannot be avoided. C ompare to the current online video rental system, local DVD movie rental from this project gather in to treat with late fees, due pictures and traffic but through online videos rental system, there are no need to worry about it by ship the videos to the customer after make order from online.Due to the shrimpy business company, the company had not fit yet to running the business by delivery the DVDs to customer through online reservation. By consideration of express mail resources of movies and human resources, it is difficult for company to append this service with higher cost. Customer needs to arrives the shop and rent the movies which are close. Due dates and late fees are needed charges from customer to maintains and manage the limited stock of movies.In additional, by the reason of the good company location which is stay at shopping mall of the city, so that students must pass by the shop after school day for everyday. It is bringing a larger market for the students who are rent the movies or return with easily and thingummy. So, it is hard to provide the online pay feature from this microscopical company, customer cannot enjoy any payment through online. Transaction exercise is done by cash exchanges between the owner and customer at the shop after reservation on the portal.Besides that, one of the disadvantages of this project is the problem of DVDs damage or broken after return by customer and gets negation by customer. The lost of physical cost lost is one of the disadvantages of this project which cannot be avoided and only can control it by controllable the videos under the rule and procedure forward rent to the customer.work flow architecture for Online Video Rental Management SystemFigure 2.2 Workflow Architecture from source (Riderck, 2009, March 28).(no date, no italic) (Riderck, 2009)In this section, the overall structure of the online video rental management system is referring by Ridercks video rental system which is similar wi th this project. Same as Riderck workflow, all customer need to testify as a member before utilize the web-based video rental management system at the shop to obtain the id number and membership card by owner. Customer information will be store into the database for rental use.According to the Riderck workflow, it is an offline video rental system and transaction will be keep track after customer rent the movies in the shop. Payment will be calculate by admin part that is inside(a) the video rental system and generate the receipt to customer. By canvass with this project, using web-based video rental management system is bringing large benefit to the customer and company for manage the company and effect in increasing sales. After registered as a member, customer can freely leave their comment, rating, voting and making reservation on what the movies they need through online.Besides that, latest pardon movies and promotion had automatic received by customer at the first gear time by email sending. Movies which are coming up to date had reminded by email sending from company to hold back movies fine. Reservation or direct orders by customers are influence sequence by admin part who are first come first serve.Payment automatically calculates by system that included late payment and full of videos rent let the company easily and speed up the transaction processes. Simple report will be generate for every month to clearly define the total of sales, total movies that are rent and help in decision making by ordering the movies from supplier based on the popular rate of movies.A concept of workflow architecture at the below is draw by developer for this project to let readers more understand about the system process of Online Video Rental Management System as a big picture.Figure 2.3 Workflow Architecture of Online Video Rental Management SystemComparing Online Video Rental Management System2.4.1 Comparison between Online Video Rental Management System with quick current systemTable 2.4 Comparing Online Video Rental Management Systems with existing system- Administrator Part (Back-end Application)(no itallic, pls retructure table become smaller)Feature/FunctionalityVidRent Online DVD Rental software pressageVideo Rental parcel (quote)DRS PRO set forth 5.1 (quote)W3Rent rental system (article)Online VideoRentalManagementSystemAdministrator Function(Back-end Application)User login masterfile managementInventory managementTransaction recordTime and date managementAuto late slowness paymentReportTransaction computer scienceBillingEmail automation sendingDamaged/Missing incidentTable 2.5 Comparing Online Video Rental Management Systems with existing system Customer Services Part (Front-end Application)Feature/FunctionalityVidRent Online DVD Rental SoftwareVideo Rental Software (quote)DRS PRO START 5.1 (quote)W3Rent rental system (article)Online VideoRentalManagementSystemCustomer Services(Front-end Application) flop search en gineMovies CategorieslimitedMovies previewsprofessional personmpt out related movies previewAuto count numbers of visitorMovie rating, voting and recommendationSystem auto give suggestionMovies reservation/order2.4.2 VidRent Online DVD Rental SoftwareVidRent is web-based or online video rental software that promotes to the customer in rental business area. According to Spectrum Research, Inc., 2010, VidRent system was first relinquish by Gold Entertainment Group, Inc., and they had almost 5000 distributors and customers for a year before they fall into the recent video rental company price wars and ceased operations. From quick development of video rental, VidRent is no long-acting available because the prices became cheaper and it is cause by competitive advantages.Same as this project, VidRent is consisted of two parts there are administrator part and customer services part. Through this system, customers can login to the website and making reservation of the videos after reg istered as a member. Besides that, VidRent provided several movies in fight categories that can let the customer making choices on the movies which types they are preferable. Movies voting, rating and recommendation given by customer on the movies are important to increase the interest of customers on movies rental in certain types. Search function is one of important part that provided to customer to find the movies easily by typing the title name of the movies.It is lack of functionalities on the payment section in this VidRent system. According to the features that state from the VidRent system, there are no provided transaction calculations and billing to customer after the movies are reserved or prepared on the cart. This system is no provided payment function and customer need process their payment by arrives to the shop. Payment record is not build in VidRent system and it may needs to link with another method of accounting system or POS system to control the business.From notice of the VidRent system, all information and pictures of the videos allocated on the interface that is too simple and the pictures are combination together make the interface looked complicated.Figure 2.6 Administrator aver (VidRent Online DVD Rental Software)Figure 2.7 Customer Support (VidRent Online DVD Rental Software)2.4.3 Video Rental Software Commodity RentalVideo rental software is a very efficiency system in the accounting area and transaction processing system. By adding accounting and point of sales system into video rental system, all-in-one system is powerful to let the user more easily to manage their transaction with auto calculation of the total payment and monthly account calculation. By using this function, cost redemptive and system simplification help the company run their business smoothly. From higher up statements, this is strengthens of this video rental software and it encouraged use in strength size of organizational.Same as VidRent system, vid eo rental software has split into two parts which are administration part and customer services support. This system is powerfully concentrated on the administrator part in particular the payment area. Accounting function and point of sales function in the system will benefit to the user in calculating monthly sales and transaction will become more quickly and sufficiency.From customer support section, the drabness layout and functionalities of the customer supports website is one of the weaknesses in this system. The most important of the search engine was ignored builds in video rental software, so customer cannot quickly search the movies which they need. It needs to take a longer time to search the movies by click the one page to another page until the end. In additional, there are no categorize of movies that place in order on the main page, user may be mazed and it is become more complicated when the new movies are adding or update in the future.Besides that, this website i s totally no interaction with the customers because customer recommendation, voting and movies ranking is no provided to the customer. This system is strongly focused on administrator part that use in business transaction process but it is poor in customers support.Figure 2.8 Administrator Support (Video Rental Software Commodity Rental)Figure 2.9 Customer Support (Video Rental Software Commodity Rental)2.4.4 DRS PRO START 5.1Online DVD Rental System 5.1 is split into three versions which are DRS professional person Start 5.1, DRS Pro Business 5.1, and DRS Pro VIP 5.1. Three difference versions of the system can meet the difference need from customer who is running their rental business. In this case, basic function is more suitable for apply by small enterprise.By the way, DRS Pro Business 5.1 and DRS Pro VIP 5.1 are more suitable for the sensitive or large company with contained advanced functionalities and specific solution that is given.DRS Pro Start 5.1 is a system that ful ly implement through online, customer no need reach to the shop and all the services are provided to customers through E-Commerce. After reservation is making by customer, videos are pack in envelop and directly shipping to the customer, it bringing a convenience way to the customers at difference location. Time livery and cost saving is a main issues for customer when they getting to the shop to choose the movies.Through online services, there are no any due date or late payment of the movies rental. So, the two functions that are time and date management and auto late calculation payment of the system can be ignore and omitted. By using this system, company need spend a larger amount of the human resources cost and material cost such as shipping cost, quantity of DVDs, and worker.From the powerful function of automation email sending function in this system, customer can receive the tattle which sending by the system automatically such as phonograph record returned/dispatched, titles requiring rating, recommendations, titles coming soon and etc. The function of search engine is provided to let user quickly search movies. Video rating, customer commend are welcome update by users. There are very limited catalogue in DRS Pro Start 5.1 package. The simple layout and little attraction website easy lead the users bored.Figure 2.10 Administration Support (DRS PRO START 5.1)Figure 2.11 Customer Support (DRS PRO START 5.1)2.4.5 W3Rent rental systemAccording to the article, W3Rent is an online system that similar with DRS Pro Start 5.1 which is implements the business through E-Commerce. Customer no need arrive to the shop but they can receive the movies anytime, anywhere through shipment method from making reservation through online. So, time and date management and auto late calculation payment can be ignored same as DRS Pro Start 5.1.Security had provided to prevent unauthorized to access the information. Difference users in this system have difference access level such as customer only can login to the customer support website but they are not allow access to the administrator functional area. The staff can login to manage the inventory and being transaction with customer of the administrator area. check the functionalities can clearly divide the task for difference type of position and not confuse.According to article, there are no provided report function and transaction record function to the customer. So customer cannot find the history of transaction when they want check back the movies whether had rent by them antecedently or not. Report cannot generate without historical of transaction record.There are special function in this system is this system can handle the damaged item such as broken of DVDs, damaged DVDs, or lost of DVDs. The system can keep track this DVDs and placing them to specific section. mechanisation email sending had provided by this system that can help the company saving the cost of time because any notificat ion, returned or dispatched are auto send out to the customer by mail.Besides that, this system had less interaction with the customer because it no provided movies rating and recommendation on the movies to the customer. So, company does not know which type of the movies is more preferable by customer and focusing on promote the popular movies that rate by customer.2.4.6 Online Video Rental Management SystemFocusing on customer service is the main purpose of this project to target the customer preferable on the movies to affect the sales. An attractive main page of the customer website is very important to capture the interest of the customer when they are browsing to the website. Short movies previews at the website can attract the customer to click them and watch the content of the movies, so customer will immediately take a consideration of the movies to rent based on their preference. Besides that, the related movies will be lively out below the movies that watching by custome r, so customer can rent more.Powerful search engine and movies catalog should provide to the customer to search the specific movies with easily and faster. Furthermore, this system will give some suggestion to the customer when customer in hesitate to choose the movies by key in some words about what types of the movies are more prefer by them based on the mood feeling. After customer watched the movies, they can give some recommendation and movies rating through login to the website.In the administrator part, access level has provide to users to separate the position such as customer can browse to the customer support area to watch the movies, leave recommendation and enjoy the services that provide by this system, staff can login to administrator function to process the transaction with the customer but they are not allows to change any information of the inventory or delete the customer information. Only the boss or carriage can access all the data in this system. Limit the func tion to difference users are important to ensure the security if the company to prevent attack by un-authorization.By the way, transaction record, payment detail and calculation functions have included in this system. Report need to generate and level the total sales of each month to easy the user make decision in supply the videos from supplier. Email automation sending function can given notification, promotion for new movies and remind customer when the rental is up to date. This system no provides videos shipping, so customer needs to rent the movies directly in the shop base on the limited resource of the Stop And Stick Company.2.4.7 Discussion of table 2.4 and table 2.5By examine online video rental management system with another four existing systems, it found that the previously of four software are very strongly focused on the administrator part. If company only focus on administrator part, they would not know what are the types of movies customer more prefer from interac tion with the customer through get feedback from them. By focusing customer services within this project, long term profit can be measure by update information from customer.All of these systems allow the users to keep track the rental, stores the customers detail, taxes calculation which are basic functionalities of the system accept VidRent system. Beside this, there have provides customer rating, recommendation give by customer and get the feedback from customer accept W3Rent System. VidRent System and Online Video Rental Management System no provide online payment and the transaction need directly process in the shop because of limited resource and the system are suitable for small enterprise use.Nowadays, more and more system needs to focus on the customer services to provide integrated system to the customer and catch up their time. By automation email generation, email can auto send to the customer when the movies up to date or during release the new movies to save the cost a nd time. From this, VidRent and Video rental software is lack of this function. Besides that, search engine and movies catalog is most important function to easy find information, product or movies from the customer. Lack of those functions from Video Rental Software and DRS Pro Start 5.1 System are easy confused and make the interface more complexity.For DRS Pro Start 5.1 and W3Rent system, the functions of time and date management, and auto late calculation payment are no need because they provided the shipping services to the customer and there are no any fines on the late return. There are differences of Video Rental Software which is included the functionalities of time and date management, and auto late calculation payment no matter it is same area with DRS Pro Start 5.1 and W3Rent system.2.5 Chapter closureChapter 2 concluded with five system comparison that included VidRent Online DVD Rental Software, Video Rental Software, DRS Pro Start, W3Rent Rental System, and Online Video Rental Management System. Comparing between these projects system with other systems in current market had been done by comparing the specialization, features and functionality of the system. From the lack functionalities require by other system, full functionalities and special functions are need to add in this project to enhance the quality of the system and target to enlarge the market from small enterprise. Before comparison process, definition of this project had been identified and it advantages and disadvantages of this Online Video Rental Management System.